Royal Ube Delivers an Award-Winning Debut: Instant Ube Dessert Marks a Breakthrough Year for Filipino Food

Royal Ube Instant Ube Dessert earns industry honors in its launch year at KATHA Awards and ASEAN Heritage Food Excellence Awards 

Royal Ube Instant Ube Dessert  

For Royal Ube, 2025 was not just a year of recognition it was a statement of intent. 

The brand’s newest innovation, Royal Ube Instant Ube Dessert, earned recognition from both national and regional award-giving bodies in its first year in the market. These accolades mark an important milestone for the brand and signal strong industry confidence in the product’s quality and potential, reinforcing the growing presence of Filipino food products on larger industry platforms. 

Royal Ube Instant Ube Dessert was recognized at the KATHA Awards 2025, held during IFEX Philippines, the country’s premier international food trade exhibition. The KATHA Awards honor Filipino brands that demonstrate excellence in product development, creativity, and cultural relevance. For Royal Ube, the recognition reflects a deliberate effort to elevate a traditional Filipino dessert into a modern, high-quality product that meets the expectations of today’s consumers and trade partners. 

The momentum continued beyond local borders. In the same year, Royal Ube Instant Ube Dessert was also honored at the ASEAN Heritage Food Excellence Award 2025, the first ASEAN-wide food product excellence awards supported by the ASEAN Food & Beverage Alliance. This regional recognition places Royal Ube among a select group of brands acknowledged for contributing to Southeast Asia’s shared culinary heritage while demonstrating strong commercial and quality standards. It also signals the brand’s readiness to participate in broader regional markets. 

Launched as a new product, Royal Ube Instant Ube Dessert was developed with both scale and versatility in mind. It delivers the distinct richness of ube in a format that is easy to prepare and consistent in quality key considerations for distributors, importers, retailers, and food service operators. Its adaptability across multiple applications, from everyday desserts to professional menu use, positions it as a practical yet premium offering within the category. 

“These recognitions affirm the direction we are taking as a brand,” Royal Ube shared. “They validate our belief that Filipino products can stand confidently on both local and regional stages when quality, discipline, and purpose come together.” 

As Royal Ube moves into 2026, the brand is focused on building on this momentum. Plans include strengthening distribution partnerships, expanding market reach, and continuing to invest in product development and brand-building initiatives. With an award-winning debut behind it, Royal Ube Instant Ube Dessert now serves as a foundation for the brand’s next phase of growth one that looks beyond borders while staying rooted in Filipino heritage.