OSH Oh So Healthy!® Enters Costco USA, Marking a Major Milestone in Global Expansion

Award-winning OSH Kimchi Crisps debut in Costco USA 

OSH! Baked Crisps 

October 2025 marked a defining milestone for OSH Oh So Healthy® as the brand officially opened its first-ever account with Costco USA, launching the OSH Kimchi Crisps Big Multipack through ShopRite, one of Costco’s established retail partners in the US. 

This achievement represents a significant breakthrough in OSH’s international growth journey and validates the brand’s ability to compete in one of the world’s most demanding retail environments. 

The Costco opportunity can be traced back to THAIFEX – Anuga Asia 2024, where OSH engaged with international buyers and distributors as part of its export market development strategy. What began as a trade show conversation evolved into a commercial partnership demonstrating strong trade execution, export readiness, and differentiated product innovation. 

The OSH Kimchi Crisps, recently recognized at the prestigious sofi™ Awards in the United States, were selected for Costco USA based on their better-for-you positioning (plant-based, baked, clean-label), bold globally inspired flavor, high-value family-size multipack format, and suitability for large-scale US distribution. The award recognition further reinforces the product’s quality, innovation, and market relevance. 

“This milestone reflects years of hard work and a clear belief in our vision,” said Ms. Almay Gaw-See, Founder of OSH Oh So Healthy!® “From a lead at THAIFEX to an award-winning product listed in Costco USA, this proves that Filipino-founded brands can succeed globally with the right partners, discipline, and commitment to quality.” 

Following the Costco USA launch, international sales increased from 10% to approximately 60% of total Share of Business (SOB), marking a strategic shift toward export-led growth. 

With Costco USA as a key reference account, OSH Oh So Healthy! continues to explore new retail, distributors, and partnership opportunities across North America and beyond bringing bold, better-for-you snacks to global shelves.